An analysis of the market prospects of the building materials and home furnishing industry in 2022, how should home furnishings follow the trend in the future?
The development of the building materials and home furnishing industry has an inseparable connection with people's lives. After years of precipitation and accumulation, my country's building materials and home furnishing industry have shown a certain degree of industrial scale and mature service system.
In 2020, my country's home furnishing building materials industry sales have severely declined, and looking at the upcoming 2021, my country's home building materials and home furnishing industry has bottomed out. Cumulative sales from January to August reached 668.20 billion yuan, a year-on-year increase of 61%. With the support of relevant policies and the gradual stabilization of the external market environment, the national building materials and home furnishing industry prosperity index in August this year was 125.76 points, a year-on-year increase of 23.83 and a month-on-month increase of 4.92.
With the continuous advancement of my country's urbanization process and the increasing demand for residential consumption, driven by policy dividends, the next 2022 will further undertake the good momentum this year, and the building materials and home furnishing industry still has a certain room for growth.
In the second half of this year, affected by raw material price adjustments, dual-energy consumption control, and supply-demand relations, my country's building materials and home furnishing market have seen a wave of relatively strong price increases. It can be seen that a new round of capitalization changes will sweep building materials. In the home furnishing industry, in the future, with the changes in market dynamics and the introduction of national control measures, the industry growth rate will decline to some extent, but the building materials and home furnishing industry will continue the upward trend this year in 2022.
Green and environmental protection, stand at the forefront of the times and look at home
For distributors in the building materials and home furnishing industry, the new year can be described as pressure and challenges coexist. To ensure that the sales strategy is in line with the development prospects of the building materials and home furnishing industry and market conditions, dealers are required to adapt with a more comprehensive strategic plan. In the new wave of change, the concept of green home furnishing will become a major topic. The introduction of the national environmental protection policy has shown this point. Chain to integrate high-quality marketing elements.
Technological intelligence to meet the needs of consumer scenarios
Under the diversification of consumption and the trend of younger consumer groups, under the influence of new technological forces, a more intelligent supply integrated service system will be formed, and a new distribution strategy that focuses on scene aesthetics and atmosphere aesthetics will become the industry in the new year. The overall trend of development.
The development of the building materials and home furnishing industry in 2022 is diversified. This requires integrated marketing methods to enhance the company's radiation breadth and depth, and then promote the common development of the entire industry. In this regard, companies like Xiyingmen are undoubtedly It provides a blueprint for the future development of related industries. Therefore, the future of my country's building materials and home furnishing industry can be expected.
Comments
Post a Comment